Enterprise Blockchain: The Path to Monetization
Hear from leading industry experts about the challenges and opportunities they have faced in monetizing their enterprise blockchain initiatives. See how our proprietary enterprise blockchain monetization framework can help define key tasks and milestones to create, capture and distribute the value of deploying blockchain technology in a consortium setting.
A Framework for Network Monetization
Following the work on dozens of enterprise blockchain networks, the Enterprise Blockchain Monetization Framework was developed to provide an overview of the three key milestones and associated tasks that lead to achieving a successful platform.
Blockchain technology at its core allows enterprises to structure business relationships in ways which they would previously have chosen to avoid. Aligning diverse, often competing, stakeholders is challenging. Following our proprietary framework, enterprises can build their network by first having a clear understanding of the economic value that is being created, second how that value is to be captured, and finally, how that value is to be distributed among participating stakeholders.
This framework outlines the three key milestones that an enterprise must reach and the key tasks within reaching each milestone. Following this framework a network can work to ensure that the decisions that will be made by the network participants are in line with the strategy towards building a network that achieves long-term monetization, which is reflected in the economic design of the network, the governance design, and the membership model.
Mariana Gomez de la Villa
ING Bank,DLT Global Program Manager
Mariana discusses ING Bank’s timeline to get to commercialization of a blockchain network and the importance of managing stakeholders along the way.
Demetrio Migliorati
Banca Mediolanum, Innovation Manager & Head of Blockchain
Demetrio discusses how Spunta leveraged having the regulator at the table from day one and was able to get its blockchain solution mandated to an entire national industry.
Olaf Ransome
Fnality International, Industry Solutions Advisor
Olaf discusses the challenges to monetizing networks and getting industry to embrace collaborative innovation and focusing on long-term gains.
Riccardo Trubiani
Microsoft, Strategy & Planning Lead
Riccardo discusses short and medium-term opportunities for monetizing blockchain networks and emphasizes the importance of identifying ‘change agents’.
Ciaran McGowan
we.trade, Chief Executive Officer
Ciaran discusses how their early successful design choices afforded them the ability to address the early mistakes that they made.
Shyam Nagarajan
IBM, Director and Partner, IBM Blockchain Networks
Shyam discusses IBM's five year blockchain journey, 1,500 and counting ecosystems, and his work with over one hundred blockchain networks.
Chen Zur
EY, US Blockchain Practice Leader
Chen discusses his work with over a dozen blockchain networks and the difference in monetization between the network, application, and service layers.
Daniel Wilson
TradeLens, Head of Strategy and Operations
Daniel discusses digitizing one of the world's oldest industries and prioritizing dApps that open doors for future development and monetization, not just for TradeLens, but for the industry as a whole.
Mark Treshock
IBM, GLOBAL BLOCKCHAINS SOLUTION LEADER
Mark discusses how IBM and PhUN's thinking about developing the blockchain network as a utility, similar to the internet.
Adam Caplan
Salesforce, SVP Emerging Technology
Adam discusses how Salesforce’s thinking has evolved around participation in the development of a blockchain network and how to position themselves for opportunities of monetization in the future.
Meyrick Vaz
UnitedHealthcare, VP Strategic Market Partnerships
Meyrick discusses the importance of building utilities that benefit the entire industry and the importance of use-case prioritization.
David Post
IBM, MD IBM BLOCKCHAIN VENTURES & TYS NETWORK
David discusses network effects and the key to aligning value across a large number of different stakeholders with different preferences and objectives.
Design a network that attracts the right users and the right actions
Demonstrate value and encourage participation early on in a way that allows the network to leverage this initial success as it adds use cases and features over time.
Blockchain technology at its core allows enterprises to structure business relationships in ways which they would previously have chosen to avoid. Aligning diverse, often competing, stakeholders is challenging. Following our proprietary framework, enterprises can build their network by first having a clear understanding of the economic value that is being created, second how that value is to be captured, and finally, how that value is to be distributed among participating stakeholders.
This framework outlines the three key milestones that an enterprise must reach and the key tasks within reaching each milestone. Following this framework a network can work to ensure that the decisions that will be made by the network participants are in line with the strategy towards building a network that achieves long-term monetization, which is reflected in the economic design of the network, the governance design, and the membership model.
Enterprise Blockchain: The Path to Monetization
Due to blockchain’s inherent distributed nature, a variety of stakeholders must be aligned. This requires a unified strategy and concerted efforts by all stakeholders to reach agreement on consortium strategy, implementation, and responsibilities.
